The $22.2 Billion Embedded Finance Market Boom in the United States
The USA Embedded Finance Marke t, currently valued at USD 22.2 billion , is transforming the way financial services are consumed. By integrating payments, lending, insurance, and investing features directly into non-financial platforms like ride-hailing apps, e-commerce websites, and SaaS tools, embedded finance is reshaping the digital financial experience. The sector’s growth is driven by increasing demand for frictionless transactions, coupled with robust API infrastructures and digital-first consumers who prioritize speed, personalization, and convenience. Explore the comprehensive report on the US Embedded Finance Market here. US Embedded Finance Market Growth Growth in US Embedded Finance Market Digital Banking Boom : As of 2023, more than 200 million Americans use online or mobile banking, according to the Federal Reserve. API Investments : Large U.S. banks are allocating around 14% of their IT budgets toward API development to support embedded finan...